Entries by Linda Stephens

Imagining your brand can make it better.

How do you imagine your brand?  When we think and talk about our branding, we often use metaphors. A common brand metaphor is that of a building: This metaphor works fairly well. But, let’s face it. It also feels fairly s-t-a-t-i-c.  (Except for the word “elevate”…feels like “elevator” so that part moves, but only up and down).  Metaphors are imaginative […]