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Turning to Goo: The Alchemy of Change


June 9th, 2014 § 0 comments § permalink

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Caterpillars are adorable, fuzzy little worm-like creatures. They inch along stems and leaves, munching to their hearts content until, one day, they stop munching and start spinning. Twisting and turning, they wrap themselves over and over again into a snuggly of protection, then dangle in a hammock of their own creation. Science tells us that […]

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To Blog…or Facebook…or Instagram…or?


February 18th, 2014 § 0 comments § permalink

Just this week someone asked me, “I’ve been wondering if I should start a blog or a newsletter or get more active on Facebook. What do you think?” In a word, I think, “YES!” Not YES start a blog, send a newsletter and get busy on social media, but YES, you need to communicate with […]

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Doing as I Say


August 2nd, 2011 § 0 comments § permalink

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and – BANG! – you have removed much of the anxiety that will keep you from […]

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Four Righteous Blogging Tips


April 23rd, 2011 § 2 comments § permalink

and I didn’t write them! Last week, I was talking to some marketing colleagues at an A/E/C (Architecture/Engineering/Construction) industry event, and how to blog – at the most basic level – was a hot topic, something of real interest to this group. I came across this post, 4 Ways to Keep Your Lifeless Blog from […]

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