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To Blog…or Facebook…or Instagram…or?


February 18th, 2014 § 1 comment § permalink

Just this week someone asked me, “I’ve been wondering if I should start a blog or a newsletter or get more active on Facebook. What do you think?” In a word, I think, “YES!” Not YES start a blog, send […]

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Doing as I Say


August 2nd, 2011 § 0 comments § permalink

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and […]

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Four Righteous Blogging Tips


April 23rd, 2011 § 2 comments § permalink

and I didn’t write them! Last week, I was talking to some marketing colleagues at an A/E/C (Architecture/Engineering/Construction) industry event, and how to blog – at the most basic level – was a hot topic, something of real interest to […]

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