“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and – BANG! – you have removed much of the anxiety that will keep you from [...]

and I didn’t write them! Last week, I was talking to some marketing colleagues at an A/E/C (Architecture/Engineering/Construction) industry event, and how to blog – at the most basic level – was a hot topic, something of real interest to this group. I came across this post, 4 Ways to Keep Your Lifeless Blog from [...]