Design Kitchen

Web copy development including SEO (metatags, page descriptions) for MasterBrand and three subsidiary websites (www.kitchencraft.com/
www.homecrestcab.com/
http://www.omegacabinetry.com/).

Linda came to Designkitchen as a freelance copywriter to help out with a large-scale redesign for a client who specializes in cabinet manufacturing. Her familiarity with architectural and design terminology, and the fact that her family had just remodeled a house gave her a level of expertise that proved invaluable.

The project itself, involved developing four unique voices: one for the client’s corporate brand and one for each of the three sub brands. These voices had to sound both similar enough to be related at a high level, and different enough to be unique at a granular level. Between this and the complexity inherent in large-scale redesigns Linda performed far beyond my expectations.

Her own intimate knowledge of what “someone shopping for cabinets” would want to know, mixed with her personal creativity, and attention to detail made what could have been a bumpy project as smooth as can be.

In addition, regardless of whether the day was an easy one or full of curve balls, her attitude throughout the project was always upbeat, eager, and ready to take on the day’s tasks – which certainly made for a more enjoyable experience.

Stuart ArndtsDesign Kitchen (now VSA Partners)