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Survey Strategies RESCHEDULED!


March 12th, 2012 § 0 comments § permalink

HOW do your clients perceive your brand? WHAT benefits do your employees find most valuable? WHY do your projects consistently stumble during a particular phase? Whatever your most pressing business questions, surveys can help clarify strategy, inform change and convert […]

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3 Steps to Find Your Edge


October 10th, 2011 § 9 comments § permalink

My son and I watched a baseball playoff game the other night. The announcer remarked on the control displayed by the experienced pitcher working on the mound. Down in the count, the seasoned pro relaxed and even took the edge off his […]

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Looking for the New Economy?


August 8th, 2011 § 1 comment § permalink

Are you a creator, empathizer and meaning maker? Every industry has a few of these types – right-brain dominant thinkers – with some sectors heavily influenced by them. Left brain-dominant thinkers emphasize sequence, logic, and analysis and are also commonly […]

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Doing as I Say


August 2nd, 2011 § 0 comments § permalink

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and […]

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Three Reasons Firms Avoid Client Feedback


June 1st, 2011 § 6 comments § permalink

Real-time client feedback is priceless. Any arguments with this? I doubt it. We all know that getting a debrief following a proposal loss is a good idea. Likewise, we understand that it is also a good practice to interview clients […]

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