The Nugget is a monthly compendium of marketing thought-leadership that turned up my light, inspired new thinking or confirmed the tried and true.  UNDERSTAND:  ”Content marketing” is one of those terms thrown around these days like salmon at a fish market in Seattle (Pike’s to be exact – check out this video!). It’s flying everywhere [...]

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and – BANG! – you have removed much of the anxiety that will keep you from [...]