The Nugget is a monthly compendium of marketing thought-leadership that turned up my light, inspired new thinking or confirmed the tried and true.
UNDERSTAND: “Content marketing” is one of those terms thrown around these days like salmon at a fish market in Seattle (Pike’s to be exact – check out this video!). It’s flying everywhere and the assumption is that you know what it means. Well, do you? I wasn’t completely clear myself until I stumbled across this great post from CopyBlogger a few months ago. It brings explicit definition to what “content marketing” is and also contrasts this with an ultra coherent description of “copy writing.” The two are oh-so-related but also quite different. Now, you know. What’s the Difference Between Content Marketing and Copywriting?
HOW TO: There are a lot of things I love about this piece from Jeremy Waite, Head of Social Strategy @Adobe EMEA at Adobe, London, but will mention only two here to keep things punchy. First, he clearly defines what social media will NOT do, “Social media doesn’t fix anything. It just amplifies things. If your restaurant sucks, it only sucks harder in social media.” Enough said. Second, he taps Slideshare and graphic messaging to express his expertise instead of writing a blog post or article (ahem…I need to step up my game.) How to Plan A Successful Social Media Campaign
PIN IT: Pinterest is a relatively new, more visual form of social media. It is great to track books you want to read and fashion styles you’d like to mimic, as well as to plan a wedding or a kitchen remodel. However, many marketers I know are still wondering how to incorporate it into their mix or, more likely, if they should even bother. I mean, how is a professional services firm or a farmer or a construction company to use Pinterest to effectively reach customers? While I don’t have all the answers yet (really, I never have all the answers), I found looking at how other businesses were using the medium really helpful in sparking some of my own ideas. This blogpost from HubSpot offers seven case studies that just may flip your creative switch. 7 Examples of Brands that Pop on Pinterest
YOU: What’s turned on your marketing light recently? Share below so we can all learn from each other.
photo: Luz Martinez