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The Nugget

March 26th, 2013 § 1 comment § permalink

The Nugget is a monthly compendium of marketing thought-leadership that turned up my light, inspired new thinking or confirmed the tried and true.  UNDERSTAND:  “Content marketing” is one of those terms thrown around these days like salmon at a fish market in Seattle (Pike’s to be exact – check out this video!). It’s flying everywhere […]

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Doing as I Say

August 2nd, 2011 § 0 comments § permalink

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and – BANG! – you have removed much of the anxiety that will keep you from […]

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