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Becoming a Change Maker


June 19th, 2014 § 0 comments § permalink

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One day, Change knocked at my door. I was busy and didn’t answer. A couple of days later, I heard the knock again. Still busy, I kept working. I finished a few projects and still heard the knocking but now I was busy looking for the next project. I didn’t answer but Change kept knocking. […]

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Turning to Goo: The Alchemy of Change


June 9th, 2014 § 0 comments § permalink

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Caterpillars are adorable, fuzzy little worm-like creatures. They inch along stems and leaves, munching to their hearts content until, one day, they stop munching and start spinning. Twisting and turning, they wrap themselves over and over again into a snuggly of protection, then dangle in a hammock of their own creation. Science tells us that […]

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The Problem with Blue


April 29th, 2014 § 2 comments § permalink

Lion1

You provide best in class service.  You are committed to quality and innovation. Your process is client-centered and responsive.  Really??? Oh, and let me guess, your corporate color is a deep, reliable shade of BLUE. What’s the problem with blue…and the copy above? Nothing except that it’s generic. It’s predictable. It’s vague and unquantifiable. In […]

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The #1 Question Marketers DON’T Answer


February 13th, 2013 § 4 comments § permalink

In reviewing the client projects I worked on 2012, one question seemed to stump all of my clients in some way regardless of the project type. In each instance, the inability to answer this question halted creativity, put a stop to development and stalled everyone’s energy. So what is this linchpin question? “Who is the […]

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Are You User-Friendly?


December 5th, 2011 § 0 comments § permalink

Like many businesses, chances are your firm is designing a new website or implementing significant updates. Before you get too busy selecting photos or writing copy, take some time to think about the user and their goals when visiting your site. Recently, a client invited me to attend a presentation by a user experience (UX) […]

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