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Where Does Change Begin?

August 10th, 2014 § 0 comments § permalink


Change is often proceeded by a lightbulb moment that offers a brilliant idea. “YES!” we exclaim. “THIS is the best idea E-V-E-R!” And the next thing we know, we’re implementing. A few months later, we’re sometimes wondering what the hell we were thinking. Creativity is the heart of any business. Soloprenuers, entrepreneurs, and executives at […]

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Becoming a Change Maker

June 19th, 2014 § 0 comments § permalink


One day, Change knocked at my door. I was busy and didn’t answer. A couple of days later, I heard the knock again. Still busy, I kept working. I finished a few projects and still heard the knocking but now I was busy looking for the next project. I didn’t answer but Change kept knocking. […]

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Turning to Goo: The Alchemy of Change

June 9th, 2014 § 0 comments § permalink


Caterpillars are adorable, fuzzy little worm-like creatures. They inch along stems and leaves, munching to their hearts content until, one day, they stop munching and start spinning. Twisting and turning, they wrap themselves over and over again into a snuggly of protection, then dangle in a hammock of their own creation. Science tells us that […]

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The Problem with Blue

April 29th, 2014 § 0 comments § permalink


You provide best in class service.  You are committed to quality and innovation. Your process is client-centered and responsive.  Really??? Oh, and let me guess, your corporate color is a deep, reliable shade of BLUE. What’s the problem with blue…and the copy above? Nothing except that it’s generic. It’s predictable. It’s vague and unquantifiable. In […]

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The #1 Question Marketers DON’T Answer

February 13th, 2013 § 4 comments § permalink

In reviewing the client projects I worked on 2012, one question seemed to stump all of my clients in some way regardless of the project type. In each instance, the inability to answer this question halted creativity, put a stop to development and stalled everyone’s energy. So what is this linchpin question? “Who is the […]

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