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The #1 Question Marketers DON’T Answer


February 13th, 2013 § 4 comments § permalink

In reviewing the client projects I worked on 2012, one question seemed to stump all of my clients in some way regardless of the project type. In each instance, the inability to answer this question halted creativity, put a stop […]

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Are You User-Friendly?


December 5th, 2011 § 0 comments § permalink

Like many businesses, chances are your firm is designing a new website or implementing significant updates. Before you get too busy selecting photos or writing copy, take some time to think about the user and their goals when visiting your […]

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Looking for the New Economy?


August 8th, 2011 § 1 comment § permalink

Are you a creator, empathizer and meaning maker? Every industry has a few of these types – right-brain dominant thinkers – with some sectors heavily influenced by them. Left brain-dominant thinkers emphasize sequence, logic, and analysis and are also commonly […]

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Doing as I Say


August 2nd, 2011 § 0 comments § permalink

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and […]

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