In reviewing the client projects I worked on 2012, one question seemed to stump all of my clients in some way regardless of the project type. In each instance, the inability to answer this question halted creativity, put a stop to development and stalled everyone’s energy. So what is this linchpin question? “Who is the [...]

Like many businesses, chances are your firm is designing a new website or implementing significant updates. Before you get too busy selecting photos or writing copy, take some time to think about the user and their goals when visiting your site. Recently, a client invited me to attend a presentation by a user experience (UX) [...]

Are you a creator, empathizer and meaning maker? Every industry has a few of these types – right-brain dominant thinkers – with some sectors heavily influenced by them. Left brain-dominant thinkers emphasize sequence, logic, and analysis and are also commonly found in most fields, albeit at varying degrees. Left-brainers that have served as the driving [...]

“It pays to establish objectives for your blog,” I told my client. “Then, outline a structure – three to five broad topic areas that your target audience is interested in. Brainstorm 10 or 15 post ideas for each topic and – BANG! – you have removed much of the anxiety that will keep you from [...]