Let’s jump straight to the answer for this question… Yes. Design matters. This question came up recently at a luncheon I attended featuring a panel of owners’ representatives who manage proposal review processes in the Architecture, Engineering and Construction (AEC) industry. The panel’s answers to this question reminded me and everyone else in the audience […]

Here’s a question for you…  When you talk with someone about your business – a client or prospect, for example – do you sound like you’re reading a corporate brochure? All-about-you statements. Look-at-me marketing speak. Buzz words. Lists of product or service features. Hopefully not. I bet you sound like a real person, someone listening […]

Following what is typically a long holiday break, we sometimes return to the office in a bit of a haze. This blur usually gives way quickly (#coffeemakeseverythingpossible) and we’re faced with sitting down and setting some goals. YES!! (Oh, did I hear a heavy sigh?) We all get it: goals are critical. Ultimately, goals are […]