Big brands understand that success isn’t random. They invest big resources in developing a strategy to build brand awareness, differentiate among competitors, and engage specific audiences in order to build connection.   Smaller brands want and need these things too (who doesn’t?!), but they don’t have endless resources. The good news is that resources are relative. […]

It’s January. The first of twelve months that we call the calendar year. For many, it’s a time of planning and beginning. We peer into the coming months and imagine opportunities.  We consider what we can do to capture these opportunities to successfully move forward.   We understand intuitively – or from hard-won lessons – that […]

On my list of favorite things is sharing good stuff. These nuggets turned my head recently and I wondered if one of them might offer a little something for you as well. Read. Enjoy! Let me know what you think.   Is Marketing Dead? Former Ikea designer Markus Engman wants to kill marketing. He’s recently established […]