Brand is a complicated word. It’s become so popular and commonly referenced in conversation that it carries the assumption of shared understanding, of an accepted definition. I mean, everyone knows what brand is, right? In my experience, this isn’t always the case. Brand is a word used a lot in my work as […]
When your brand feels tired and you’re thinking it needs a refresh, take a look outside. Before you dive in and start picking apart every little detail about your own brand, get curious about a few others. Take some time to find both perspective and inspiration. Here’s a little exercise that should help: Think about a brand […]
Many of us work within tight markets full of qualified competitors. Each has highly-qualified and experienced leadership. Each has committed staff with excellent credentials. Each understands current industry trends and innovations. Each employs a sound process to identify client needs and deliver quality services. Each has a portfolio of impressive and relevant work. The good […]
https://lindastephens.net/wp-content/uploads/2018/03/LS_symbol_RGB_wNameEnl_340x128-300x113.jpg00Linda Stephenshttps://lindastephens.net/wp-content/uploads/2018/03/LS_symbol_RGB_wNameEnl_340x128-300x113.jpgLinda Stephens2019-03-26 19:40:172019-08-28 09:38:27Differentiate and Win with Curiosity
Reframing Brand
UncategorizedBrand is a complicated word. It’s become so popular and commonly referenced in conversation that it carries the assumption of shared understanding, of an accepted definition. I mean, everyone knows what brand is, right? In my experience, this isn’t always the case. Brand is a word used a lot in my work as […]
Finding Fresh Brand Perspective
UncategorizedWhen your brand feels tired and you’re thinking it needs a refresh, take a look outside. Before you dive in and start picking apart every little detail about your own brand, get curious about a few others. Take some time to find both perspective and inspiration. Here’s a little exercise that should help: Think about a brand […]
Differentiate and Win with Curiosity
UncategorizedMany of us work within tight markets full of qualified competitors. Each has highly-qualified and experienced leadership. Each has committed staff with excellent credentials. Each understands current industry trends and innovations. Each employs a sound process to identify client needs and deliver quality services. Each has a portfolio of impressive and relevant work. The good […]