It’s January. The first of twelve months that we call the calendar year. For many, it’s a time of planning and beginning. We peer into the coming months and imagine opportunities.  We consider what we can do to capture these opportunities to successfully move forward.  

We understand intuitively – or from hard-won lessons – that we need a strategy to accomplish our goals. 

However, with our eyes laser-focused on the future, we sometimes neglect one very critical element of creating an effective strategy: understanding where we are.  

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