Many of us work within tight markets full of qualified competitors.

Each has highly-qualified and experienced leadership.
Each has committed staff with excellent credentials.
Each understands current industry trends and innovations.
Each employs a sound process to identify client needs and deliver quality services.
Each has a portfolio of impressive and relevant work.

The good news about checking all the boxes?
You’re in the game! Clients expect these boxes to be checked. In fact, these boxes represent the minimum requirements for their consideration, the ante that puts you in the mix.

The bad news about checking all the boxes?
Everybody’s in the game…and it’s crowded.

How do you reach beyond the minimum requirements to pique a client’s curiosity, grab their attention, and win the work?

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