In depth brand positioning exercise revealed key differentiators, strategic opportunities and key messaging for this growing urban planning firm. Ongoing implementation efforts include updated copywriting, writing and management of monthly e-newsletter including client list development and social media strategy (Facebook, Twitter, LinkedIn).
Linda led our firm through a collaborative and insightful brand positioning exercise that served to clarify our strengths in the marketplace, as well as identify new opportunities for growth. Linda helped us adapt these outcomes into a framework driving actionable marketing and business development initiatives designed to build business. She is now generating content each month and evolving our e-newsletter and social media activity to support our identified business objectives. I appreciate Linda’s insight, creativity and ability to translate her expertise into concrete steps forward for PLACE Consulting.