Project Management Advisors, Inc.
Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.
Target Audience: Commercial real estate owners
Challenge: PMA wanted to bring a fresh perspective to its message and copy for a new website.
Solution: PMA had engaged a web designer for a new website and brought in Linda to create copy. She led a stakeholder group of leaders through a discovery process which revealed that the firm’s passionate commitment to building trust-based relationships was the most critical attribute identified by their current, best clients. The new website copy centered on the firm’s actively cultivated set of values. This approach was so well received that it was subsequently pulled through to other marketing collateral and formed the foundation for a thought leadership initiative.
Services: brand review, competitive assessment, client interviews, messaging + copywriting, digital communication, content + thought leadership, training + coaching
