Linda Stephens

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Category: Case Studies

HolcimUS

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HolcimUS (now Amrize)

Client: HolcimUS is a global leader in innovative and sustainable building solutions, including Cement, Ready-Mix Concrete, Aggregates, and Solutions & Products.

Target Audience: architects, contractors, builders, developers, and building owners  

Challenge: Holcim needed to build its portfolio of Noteworthy Projects featuring its sustainable product lines to support communications, marketing, and business development efforts. 

Solution: Linda proactively interfaced with HolcimUS internal stakeholders nationwide to gather data on identified projects to inform story development. Along with general project information, sustainability-related data points were the focus (i.e. tons of CO2 saved, etc.). Images for each project were also sourced.     

Services: project management, interviews, research + development, messaging + copywriting


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S Projects

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S Projects

Client: S Projects is an owner’s representative to mission-based organizations renovating or building new capital projects. 

Target audience: Mission-based, non-profit organizations

Challenge: newly established, S Projects wanted a website targeted to reach and engage non-profit leaders. 

Solution: Linda Stephens worked with the owner to define aspirations, assess the competitive landscape, and identify key differentiators to launch the new firm. Core messaging development provided the foundations for the creation of copy for a new website. 

Services: competitive assessment, client interviews, messaging + copywriting

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Booth Hansen

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Booth Hansen

Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.

Target Audience: owners, developers, project partners  

Challenge: Booth Hansen wanted a fresh approach to its website, featuring a substantial portfolio of project profiles. 

Solution: As the Director of Marketing, Linda conducted internal staff surveys, a competitive analysis, and a number of internal workshops to gather input and direction for a fresh approach to marketing strategy and a new website. Linda served as project manager, hiring an external web designer and also providing messaging strategy and content development/copywriting. New content included project profiles, staff bios, a firm overview + values statement, and a project approach. These elements were subsequently adapted for multiple collateral pieces including brochures and proposals.   

Services: visioning, surveys, competitive analysis, strategy, messaging + copywriting


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Sound Specialists, Inc.

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Sound Specialists, Inc.

Client: Sound Specialists is a full-service integrated systems designer and installer for residential, commercial, and multi-unit dwellings.

Target Audience: Residential and commercial real estate owners and developers

Challenge: The growing firm required a website, qualifications package, and print mailer campaign series for business development activities. 

Solution: As the internal Director of Marketing + Operations, Linda provided art direction and created messaging + copywriting for a website featuring project case studies, a flexible print qualifications package, and a series of print postcards.

Services: strategy, art direction, messaging + copywriting

 

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