Ostrander Construction
Client: Ostrander Construction is a well-established general contractor specializing in commercial interiors.
Target audience: property managers, architects, building owners
Challenge: Ostrander is growing and wanted to focus its strategic marketing efforts, refine its messaging, and refresh the look/feel of the visual brand to position itself for the future.
Solution: Linda collaborated with a design partner to guide Ostrander’s stakeholder team through a deep brand assessment and discovery process that resulted in fresh perspective on the firm’s market positioning and foundational messaging. The firm’s identity was updated and a new website was designed featuring copywriting to achieve elevated positioning.
Services: staff survey, competitive assessment, client survey, messaging + copywriting
