Aurora Lighting Design
Client: Aurora Lighting Design, Inc. creates inspiring environments in interior spaces including office, retail, healthcare, cultural, and education.
Target audience: building owners and architectural firms
Challenge: Their website was dated, lacked cohesion, and was ineffective at communicating the firm’s extensive experience and capabilities.
Solution: Linda led firm leadership through a deep assessment process designed to bring clarity and refinement to messaging pillars including innovation, responsiveness, creativity, and technical expertise. This served as the foundation for a brand standard refresh, the design of a new website, and copy development that differentiates Aurora from other competitors.
Services: brand review, competitive assessment, client interviews, messaging + copywriting
