Intuit Dance
Client: Intuit Dance teaches the full spectrum of the creative process through dance, providing foundational training in technique, improvisation, and choreography for students at all levels at two studio locations – Oak Park and Forest Park, Illinois.
Target audience: local families interested in dance training.
Challenge: A dated website needed a complete overhaul to better represent Intuit and attract new students.
Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced designer, a new website was created featuring fresh navigation and copy.
Services: visioning exercise, competitive assessment, messaging + copywriting
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