brand review – Linda Stephens

Linda Stephens

Aurora Lighting Design

Posted on April 2, 2025April 3, 2025 by lsadmin

Aurora Lighting Design

Client: Aurora Lighting Design, Inc. creates inspiring environments in interior spaces including office, retail, healthcare, cultural, and education.

Target audience: building owners and architectural firms

Challenge: Their website was dated, lacked cohesion, and was ineffective at communicating the firm’s extensive experience and capabilities.

Solution: Linda led firm leadership through a deep assessment process designed to bring clarity and refinement to messaging pillars including innovation, responsiveness, creativity, and technical expertise. This served as the foundation for a brand standard refresh, the design of a new website, and copy development that differentiates Aurora from other competitors.

Services: brand review, competitive assessment, client interviews, messaging + copywriting

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Project Management Advisors

Posted on April 2, 2025April 2, 2025 by lsadmin

Project Management Advisors, Inc.

Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.

Target Audience: Commercial real estate owners

Challenge: PMA wanted to bring a fresh perspective to its message and copy for a new website.

Solution: PMA had engaged a web designer for a new website and brought in Linda to create copy. She led a stakeholder group of leaders through a discovery process which revealed that the firm’s passionate commitment to building trust-based relationships was the most critical attribute identified by their current, best clients. The new website copy centered on the firm’s actively cultivated set of values. This approach was so well received that it was subsequently pulled through to other marketing collateral and formed the foundation for a thought leadership initiative.

Services: brand review, competitive assessment, client interviews, messaging + copywriting, digital communication, content + thought leadership, training + coaching

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Intuit Dance

Posted on March 12, 2025April 3, 2025 by lsadmin

Intuit Dance

Client: Intuit Dance teaches the full spectrum of the creative process through dance, providing foundational training in technique, improvisation, and choreography for students at all levels at two studio locations – Oak Park and Forest Park, Illinois.

Target audience: local families interested in dance training.

Challenge: A dated website needed a complete overhaul to better represent Intuit and attract new students.

Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced designer, a new website was created featuring fresh navigation and copy.

Services: visioning exercise, competitive assessment, messaging + copywriting