Linda Stephens

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Tag: competitive assessment

Ostrander Construction

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Ostrander Construction

Client: Ostrander Construction is a well-established general contractor specializing in commercial interiors.

Target audience: property managers, architects, building owners

Challenge: Ostrander is growing and wanted to focus its strategic marketing efforts, refine its messaging, and refresh the look/feel of the visual brand to position itself for the future.

Solution: Linda collaborated with a design partner to guide Ostrander’s stakeholder team through a deep brand assessment and discovery process that resulted in fresh perspective on the firm’s market positioning and foundational messaging. The firm’s identity was updated and a new website was designed featuring copywriting to achieve elevated positioning.

Services: staff survey, competitive assessment, client survey, messaging + copywriting

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Aurora Lighting Design

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Aurora Lighting Design

Client: Aurora Lighting Design, Inc. creates inspiring environments in interior spaces including office, retail, healthcare, cultural, and education. 

Target audience: building owners and architectural firms

Challenge: Their website was dated, lacked cohesion, and was ineffective at communicating the firm’s extensive experience and capabilities. 

Solution: Linda led firm leadership through a deep assessment process designed to bring clarity and refinement to messaging pillars including innovation, responsiveness, creativity, and technical expertise. This served as the foundation for a brand standard refresh, the design of a new website, and copy development that differentiates Aurora from other competitors.

Services: brand review, competitive assessment, client interviews, messaging + copywriting

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ARI Resources

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ARI Resources

Client: ARI Resources, a staffing firm for the Architecture, Engineering, and Construction (AEC) industry.

Target audience: AEC firms 

Challenge: ARI wanted a new website to shake off its dusty and outdated brand identity and clarify the firm’s personality and positioning.

Solution: Linda led ARI’s leadership team through a discovery process that clarified the firm’s aspirations and goals, assessed the competitive landscape, and collected insights from key clients. This process informed the design of a fresh brand identity, foundational messaging, and dynamic copy for new marketing initiatives including a website. 

Services: visioning exercise, competitive assessment, client interviews, brand strategy, messaging + copywriting

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S Projects

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S Projects

Client: S Projects is an owner’s representative to mission-based organizations renovating or building new capital projects. 

Target audience: Mission-based, non-profit organizations

Challenge: newly established, S Projects wanted a website targeted to reach and engage non-profit leaders. 

Solution: Linda Stephens worked with the owner to define aspirations, assess the competitive landscape, and identify key differentiators to launch the new firm. Core messaging development provided the foundations for the creation of copy for a new website. 

Services: competitive assessment, client interviews, messaging + copywriting

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Project Management Advisors

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Project Management Advisors, Inc.

Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.

Target Audience: Commercial real estate owners

Challenge: PMA wanted to bring a fresh perspective to its message and copy for a new website. 

Solution: PMA had engaged a web designer for a new website and brought in Linda to create copy. She led a stakeholder group of leaders through a discovery process which revealed that the firm’s passionate commitment to building trust-based relationships was the most critical attribute identified by their current, best clients. The new website copy centered on the firm’s actively cultivated set of values. This approach was so well received that it was subsequently pulled through to other marketing collateral and formed the foundation for a thought leadership initiative.

Services: brand review, competitive assessment, client interviews, messaging + copywriting, digital communication, content + thought leadership, training + coaching

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Booth Hansen

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Booth Hansen

Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.

Target Audience: owners, developers, project partners  

Challenge: Booth Hansen wanted a fresh approach to its website, featuring a substantial portfolio of project profiles. 

Solution: As the Director of Marketing, Linda conducted internal staff surveys, a competitive analysis, and a number of internal workshops to gather input and direction for a fresh approach to marketing strategy and a new website. Linda served as project manager, hiring an external web designer and also providing messaging strategy and content development/copywriting. New content included project profiles, staff bios, a firm overview + values statement, and a project approach. These elements were subsequently adapted for multiple collateral pieces including brochures and proposals.   

Services: visioning, surveys, competitive analysis, strategy, messaging + copywriting


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Intuit Dance

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Intuit Dance

Client: Intuit Dance teaches the full spectrum of the creative process through dance, providing foundational training in technique, improvisation, and choreography for students at all levels at two studio locations – Oak Park and Forest Park, Illinois.

Target audience: local families interested in dance training. 

Challenge: A dated website needed a complete overhaul to better represent Intuit and attract new students. 

Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced  designer, a new website was created featuring fresh navigation and copy. 

Services: visioning exercise, competitive assessment, messaging + copywriting


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