Engineering News-Record
Client: The Walsh Group
Challenge: write an article sharing the story of one of the firm’s employees, highlighting the importance of job safety
Solution: Linda worked with a superintendent to share his story of a bad decision costing him the digits on his right hand. The superintendent became a senior safety trainer for the firm following his accident.
Article: “Choices that Define Lives” – Engineering News-Record (2018)
Services: SME interview, ghostwriting
Sound Specialists, Inc.
Sound Specialists, Inc.
Client: Sound Specialists is a full-service integrated systems designer and installer for residential, commercial, and multi-unit dwellings.
Target Audience: Residential and commercial real estate owners and developers
Challenge: The growing firm required a website, qualifications package, and print mailer campaign series for business development activities.
Solution: As the internal Director of Marketing + Operations, Linda provided art direction and created messaging + copywriting for a website featuring project case studies, a flexible print qualifications package, and a series of print postcards.
Services: strategy, art direction, messaging + copywriting
Kohl Children’s Museum
Kohl Children’s Museum
Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.
Target Audience: Board members, donors, general members, and visitors to the Kohl Children’s Museum, designed by Booth Hansen.
Challenge: The Kohl Children’s Museum’s mission is to have a space for “active play learning.” The success of the Museum is due in large part to the highly collaborative nature of the design process, which involved workshops with museum staff and the Board of Trustees. As the Chicago area’s only facility providing exhibits exclusively for the birth-to-8 age range, the Museum has been recognized nationally as a model for its integration of play within a safe environment that encourages curiosity, creativity, and self-discovery.
Solution: Linda created a visual “storybook” highlighting the collaborative design process as a special gift featured during a series of opening events.
Services: strategy, design, messaging + copywriting
Wojcik + Associates, Architects
Wojcik + Associates, Architects
Client: The founder of Wojcik + Associates, David Wojcik, wanted a fresh approach to his brand positioning.
Target audience: Building owners and medium- to large-sized architecture firms looking for collaborators with specific certifications and experience.
Challenge: Re-imagine messaging tenants and develop copy for a LinkedIn profile spotlighting Wojcik’s many specialized certifications and experience with international projects.
Solution: A completely re-vamped LinkedIn profile.
Services: visioning exercise, competitive assessment, messaging + copywriting
Intuit Dance
Intuit Dance
Client: Intuit Dance teaches the full spectrum of the creative process through dance, providing foundational training in technique, improvisation, and choreography for students at all levels at two studio locations – Oak Park and Forest Park, Illinois.
Target audience: local families interested in dance training.
Challenge: A dated website needed a complete overhaul to better represent Intuit and attract new students.
Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced designer, a new website was created featuring fresh navigation and copy.
Services: visioning exercise, competitive assessment, messaging + copywriting
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