messaging – Linda Stephens

Linda Stephens

Build Talent, LLC

Posted on April 2, 2025April 7, 2025 by lsadmin

Build Talent, LLC

Client: Build Talent is a talent recruitment start-up serving the building industry.
Target audience: architecture, engineering, project management firms

Challenge: A start-up, Build Talent was looking to differentiate itself from existing recruitment firms and establish a unique voice.

Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced designer who designed brand identity and a website, Linda created website copy, the founder’s LinkedIn profile, and a post/press release announcing the formation of the new firm.

Services: visioning exercise, competitive assessment, messaging + copywriting

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HolcimUS

Posted on April 2, 2025April 18, 2025 by lsadmin

HolcimUS (now Amrize)

Client: HolcimUS is a global leader in innovative and sustainable building solutions, including Cement, Ready-Mix Concrete, Aggregates, and Solutions & Products.

Target Audience: architects, contractors, builders, developers, and building owners

Challenge: Holcim needed to build its portfolio of Noteworthy Projects featuring its sustainable product lines to support communications, marketing, and business development efforts.

Solution: Linda proactively interfaced with HolcimUS internal stakeholders nationwide to gather data on identified projects to inform story development. Along with general project information, sustainability-related data points were the focus (i.e. tons of CO2 saved, etc.). Images for each project were also sourced.

Services: project management, interviews, research + development, messaging + copywriting

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Project Management Advisors, Inc.

Posted on April 2, 2025April 3, 2025 by lsadmin

Project Management Advisors, Inc.

Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.

Target Audience: Commercial real estate owners

Challenge: Re-imagine the firm’s Qualifications Package to align with the updated messaging Linda created for the firm’s website.

Solution: Linda created messaging + copywriting for the Core Qualifications piece including Project Case Studies. The digital format design allowed the firm’s six national offices to customize elements for each use based on market sector focus, specific project experience, and people featured.

Services: messaging + copywriting

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Thought Leadership Campaign / Owned Media

Posted on April 2, 2025April 7, 2025 by lsadmin

Thought Leadership Campaign

Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.

Target Audience: Commercial real estate owners and organizations/institutions that own facilities

Challenge: The client envisioned a series of thought leadership content pieces to educate, inspire, and influence their target audiences and to establish itself as a leading expert on specific topics.

Solution: Linda worked with the client to outline the mission and objectives for the content campaign, including brand pillars and content categories. Internal subject matter experts (SMEs) were identified. Linda worked with each individually to develop an outline, research supporting documentation and reference material, and ghostwrite the article, typically for publication as owned media (website blog, LinkedIn). Linda also crafted LinkedIn posts providing introductions for the articles.

More than 30 pieces of thought leadership content were written over six years. Selected articles are featured below with additional titles available upon request.

Services: strategy, research + development, messaging + ghostwriting

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Argonne National Lab

Posted on April 2, 2025April 3, 2025 by lsadmin

Argonne National Laboratory

Client: Argonne National Laboratory is a federally funded research and development center with a history of groundbreaking discoveries and transformative technologies across many science domains.

Target audience: Clean Cities Communities and Coalitions, a U.S. Department of Energy (DOE) partnership to advance clean transportation via 75 nationwide offices.

Challenge: As part of a team at Argonne National Laboratory, Linda led audience identification, messaging, tool development, and marketing strategy for the development of IdleBox – a toolkit of print products, digital templates, presentation decks, and information resources to assist Clean Cities Communities and Coalitions with idle-reduction projects for fleets with light- and medium-duty vehicles.

Solution: IdleBox featured an array of templates – outreach letters, media releases, pledge forms, and an adaptable slide deck – as well as posters, stickers, an owned-media article, and a Solutions educational slide deck. Idlebox tools help Coalitions educate and engage policymakers, fleet managers, drivers, and other decision-makers about the benefits of reducing idling. Following the development of Idlebox, Linda supported its implementation by providing marketing training to coalitions and attending conferences on behalf of Argonne, among other initiatives.

Recognition: IdleBox: STOP Idling. START $aving, Award of Excellence and Award of Distinguished, issued by The Society for Technical Communications, Chicago.

Services: visioning exercise, competitive assessment, multiple audience surveys, messaging + copywriting

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Ostrander Construction

Posted on April 2, 2025April 7, 2025 by lsadmin

Ostrander Construction

Client: Ostrander Construction is a well-established general contractor specializing in commercial interiors.

Target audience: property managers, architects, building owners

Challenge: Ostrander is growing and wanted to focus its strategic marketing efforts, refine its messaging, and refresh the look/feel of the visual brand to position itself for the future.

Solution: Linda collaborated with a design partner to guide Ostrander’s stakeholder team through a deep brand assessment and discovery process that resulted in fresh perspective on the firm’s market positioning and foundational messaging. The firm’s identity was updated and a new website was designed featuring copywriting to achieve elevated positioning.

Services: staff survey, competitive assessment, client survey, messaging + copywriting

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Aurora Lighting Design

Posted on April 2, 2025April 3, 2025 by lsadmin

Aurora Lighting Design

Client: Aurora Lighting Design, Inc. creates inspiring environments in interior spaces including office, retail, healthcare, cultural, and education.

Target audience: building owners and architectural firms

Challenge: Their website was dated, lacked cohesion, and was ineffective at communicating the firm’s extensive experience and capabilities.

Solution: Linda led firm leadership through a deep assessment process designed to bring clarity and refinement to messaging pillars including innovation, responsiveness, creativity, and technical expertise. This served as the foundation for a brand standard refresh, the design of a new website, and copy development that differentiates Aurora from other competitors.

Services: brand review, competitive assessment, client interviews, messaging + copywriting

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ARI Resources

Posted on April 2, 2025April 3, 2025 by lsadmin

ARI Resources

Client: ARI Resources, a staffing firm for the Architecture, Engineering, and Construction (AEC) industry.

Target audience: AEC firms

Challenge: ARI wanted a new website to shake off its dusty and outdated brand identity and clarify the firm’s personality and positioning.

Solution: Linda led ARI’s leadership team through a discovery process that clarified the firm’s aspirations and goals, assessed the competitive landscape, and collected insights from key clients. This process informed the design of a fresh brand identity, foundational messaging, and dynamic copy for new marketing initiatives including a website.

Services: visioning exercise, competitive assessment, client interviews, brand strategy, messaging + copywriting

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Linda Stephens

Tag: messaging