Linda Stephens

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Tag: messaging

S Projects

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S Projects

Client: S Projects is an owner’s representative to mission-based organizations renovating or building new capital projects. 

Target audience: Mission-based, non-profit organizations

Challenge: newly established, S Projects wanted a website targeted to reach and engage non-profit leaders. 

Solution: Linda Stephens worked with the owner to define aspirations, assess the competitive landscape, and identify key differentiators to launch the new firm. Core messaging development provided the foundations for the creation of copy for a new website. 

Services: competitive assessment, client interviews, messaging + copywriting

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Project Management Advisors

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Project Management Advisors, Inc.

Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.

Target Audience: Commercial real estate owners

Challenge: PMA wanted to bring a fresh perspective to its message and copy for a new website. 

Solution: PMA had engaged a web designer for a new website and brought in Linda to create copy. She led a stakeholder group of leaders through a discovery process which revealed that the firm’s passionate commitment to building trust-based relationships was the most critical attribute identified by their current, best clients. The new website copy centered on the firm’s actively cultivated set of values. This approach was so well received that it was subsequently pulled through to other marketing collateral and formed the foundation for a thought leadership initiative.

Services: brand review, competitive assessment, client interviews, messaging + copywriting, digital communication, content + thought leadership, training + coaching

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Engineering News-Record

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Engineering News-Record

Client: The Walsh Group

Challenge: write an article sharing the story of one of the firm’s employees, highlighting the importance of job safety

Solution: Linda worked with a superintendent to share his story of a bad decision costing him the digits on his right hand. The superintendent became a senior safety trainer for the firm following his accident. 

Article: “Choices that Define Lives” – Engineering News-Record (2018)

Services: SME interview, ghostwriting

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Sound Specialists, Inc.

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Sound Specialists, Inc.

Client: Sound Specialists is a full-service integrated systems designer and installer for residential, commercial, and multi-unit dwellings.

Target Audience: Residential and commercial real estate owners and developers

Challenge: The growing firm required a website, qualifications package, and print mailer campaign series for business development activities. 

Solution: As the internal Director of Marketing + Operations, Linda provided art direction and created messaging + copywriting for a website featuring project case studies, a flexible print qualifications package, and a series of print postcards.

Services: strategy, art direction, messaging + copywriting

 

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Kohl Children’s Museum

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Kohl Children’s Museum

Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.

Target Audience: Board members, donors, general members, and visitors to the Kohl Children’s Museum, designed by Booth Hansen.

Challenge: The Kohl Children’s Museum’s mission is to have a space for “active play learning.” The success of the Museum is due in large part to the highly collaborative nature of the design process, which involved workshops with museum staff and the Board of Trustees. As the Chicago area’s only facility providing exhibits exclusively for the birth-to-8 age range, the Museum has been recognized nationally as a model for its integration of play within a safe environment that encourages curiosity, creativity, and self-discovery.

Solution: Linda created a visual “storybook” highlighting the collaborative design process as a special gift featured during a series of opening events.

Services: strategy, design, messaging + copywriting

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Intuit Dance

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Intuit Dance

Client: Intuit Dance teaches the full spectrum of the creative process through dance, providing foundational training in technique, improvisation, and choreography for students at all levels at two studio locations – Oak Park and Forest Park, Illinois.

Target audience: local families interested in dance training. 

Challenge: A dated website needed a complete overhaul to better represent Intuit and attract new students. 

Solution: Linda conducted a competitive landscape assessment and facilitated visioning exercises with the founder. These shaped the brand and established a messaging strategy. Working with an experienced  designer, a new website was created featuring fresh navigation and copy. 

Services: visioning exercise, competitive assessment, messaging + copywriting


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