survey – Linda Stephens

Linda Stephens

Argonne National Lab

Posted on April 2, 2025April 3, 2025 by lsadmin

Argonne National Laboratory

Client: Argonne National Laboratory is a federally funded research and development center with a history of groundbreaking discoveries and transformative technologies across many science domains.

Target audience: Clean Cities Communities and Coalitions, a U.S. Department of Energy (DOE) partnership to advance clean transportation via 75 nationwide offices.

Challenge: As part of a team at Argonne National Laboratory, Linda led audience identification, messaging, tool development, and marketing strategy for the development of IdleBox – a toolkit of print products, digital templates, presentation decks, and information resources to assist Clean Cities Communities and Coalitions with idle-reduction projects for fleets with light- and medium-duty vehicles.

Solution: IdleBox featured an array of templates – outreach letters, media releases, pledge forms, and an adaptable slide deck – as well as posters, stickers, an owned-media article, and a Solutions educational slide deck. Idlebox tools help Coalitions educate and engage policymakers, fleet managers, drivers, and other decision-makers about the benefits of reducing idling. Following the development of Idlebox, Linda supported its implementation by providing marketing training to coalitions and attending conferences on behalf of Argonne, among other initiatives.

Recognition: IdleBox: STOP Idling. START $aving, Award of Excellence and Award of Distinguished, issued by The Society for Technical Communications, Chicago.

Services: visioning exercise, competitive assessment, multiple audience surveys, messaging + copywriting

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Ostrander Construction

Posted on April 2, 2025April 7, 2025 by lsadmin

Ostrander Construction

Client: Ostrander Construction is a well-established general contractor specializing in commercial interiors.

Target audience: property managers, architects, building owners

Challenge: Ostrander is growing and wanted to focus its strategic marketing efforts, refine its messaging, and refresh the look/feel of the visual brand to position itself for the future.

Solution: Linda collaborated with a design partner to guide Ostrander’s stakeholder team through a deep brand assessment and discovery process that resulted in fresh perspective on the firm’s market positioning and foundational messaging. The firm’s identity was updated and a new website was designed featuring copywriting to achieve elevated positioning.

Services: staff survey, competitive assessment, client survey, messaging + copywriting

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ARI Resources

Posted on April 2, 2025April 3, 2025 by lsadmin

ARI Resources

Client: ARI Resources, a staffing firm for the Architecture, Engineering, and Construction (AEC) industry.

Target audience: AEC firms

Challenge: ARI wanted a new website to shake off its dusty and outdated brand identity and clarify the firm’s personality and positioning.

Solution: Linda led ARI’s leadership team through a discovery process that clarified the firm’s aspirations and goals, assessed the competitive landscape, and collected insights from key clients. This process informed the design of a fresh brand identity, foundational messaging, and dynamic copy for new marketing initiatives including a website.

Services: visioning exercise, competitive assessment, client interviews, brand strategy, messaging + copywriting

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Booth Hansen

Posted on March 26, 2025April 7, 2025 by lsadmin

Booth Hansen

Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.

Target Audience: owners, developers, project partners

Challenge: Booth Hansen wanted a fresh approach to its website, featuring a substantial portfolio of project profiles.

Solution: As the Director of Marketing, Linda conducted internal staff surveys, a competitive analysis, and a number of internal workshops to gather input and direction for a fresh approach to marketing strategy and a new website. Linda served as project manager, hiring an external web designer and also providing messaging strategy and content development/copywriting. New content included project profiles, staff bios, a firm overview + values statement, and a project approach. These elements were subsequently adapted for multiple collateral pieces including brochures and proposals.

Services: visioning, surveys, competitive analysis, strategy, messaging + copywriting