Thought Leadership Campaign
Client: Project Management Advisors, Inc.(PMA) is a national real estate advisory firm that provides development and strategic consulting expertise within the built environment.
Target Audience: Commercial real estate owners and organizations/institutions that own facilities
Challenge: The client envisioned a series of thought leadership content pieces to educate, inspire, and influence their target audiences and to establish itself as a leading expert on specific topics.
Solution: Linda worked with the client to outline the mission and objectives for the content campaign, including brand pillars and content categories. Internal subject matter experts (SMEs) were identified. Linda worked with each individually to develop an outline, research supporting documentation and reference material, and ghostwrite the article, typically for publication as owned media (website blog, LinkedIn). Linda also crafted LinkedIn posts providing introductions for the articles.
More than 30 pieces of thought leadership content were written over six years. Selected articles are featured below with additional titles available upon request.
Services: strategy, research + development, messaging + ghostwriting
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