Booth Hansen
Client: Established in 1980 and based in Chicago, Booth Hansen is recognized nationally as a leading architectural design firm.
Target Audience: owners, developers, project partners
Challenge: Booth Hansen wanted a fresh approach to its website, featuring a substantial portfolio of project profiles.
Solution: As the Director of Marketing, Linda conducted internal staff surveys, a competitive analysis, and a number of internal workshops to gather input and direction for a fresh approach to marketing strategy and a new website. Linda served as project manager, hiring an external web designer and also providing messaging strategy and content development/copywriting. New content included project profiles, staff bios, a firm overview + values statement, and a project approach. These elements were subsequently adapted for multiple collateral pieces including brochures and proposals.
Services: visioning, surveys, competitive analysis, strategy, messaging + copywriting
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