Linda Stephens

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Tag: client interviews

HolcimUS

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HolcimUS (now Amrize)

Client: HolcimUS is a global leader in innovative and sustainable building solutions, including Cement, Ready-Mix Concrete, Aggregates, and Solutions & Products.

Target Audience: architects, contractors, builders, developers, and building owners  

Challenge: Holcim needed to build its portfolio of Noteworthy Projects featuring its sustainable product lines to support communications, marketing, and business development efforts. 

Solution: Linda proactively interfaced with HolcimUS internal stakeholders nationwide to gather data on identified projects to inform story development. Along with general project information, sustainability-related data points were the focus (i.e. tons of CO2 saved, etc.). Images for each project were also sourced.     

Services: project management, interviews, research + development, messaging + copywriting


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Commercial Property Executive

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Commercial Property Executive

Client: Project Management Advisors (PMA)

Challenge: article on California’s seismic retrofit mandates

Solution: Linda worked with subject matter experts (SME’s) from PMA and consulting engineering firm Tipping to write an article on challenges faced by commercial building owners in California to retrofit older structures that are highly vulnerable to seismic events per mandates in specific cities. Specifically, nonductile concrete buildings built before modern seismic codes established in the mid-1970s present significant life safety and resilience risks in the event of an earthquake because they are inflexible or brittle due to a lack of reinforcing steel. 

Publication: “Tackling California’s Seismic Retrofit Mandates” – Commercial Property Executive (2024)

Services: SME interviews, research + development, ghostwriting

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The Pulse, Cornet Global

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The Pulse, Cornet Global

Client: Project Management Advisors (PMA)

Challenge: write an article offering tips on remote project management to large brands building and managing facilities across the globe 

Solution: Linda worked with subject matter experts (SMEs) from PMA to write an article highlighting the firm’s experience achieving consistency among facilities for a client, a technology giant ranked in the top 100 of Fortune’s 500 top-earning companies. As this client expanded to establish offices across the globe, their goal of maintaining programmatic and aesthetic constancy among all offices presented a myriad of challenges in locations with extremely variable standards.

Article: “Remote Project Management: Establishing Facilities in Latin America” – The Pulse, Cornet Global (2020)

Services: SME interviews, research + development, ghostwriting

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Aurora Lighting Design

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Aurora Lighting Design

Client: Aurora Lighting Design, Inc. creates inspiring environments in interior spaces including office, retail, healthcare, cultural, and education. 

Target audience: building owners and architectural firms

Challenge: Their website was dated, lacked cohesion, and was ineffective at communicating the firm’s extensive experience and capabilities. 

Solution: Linda led firm leadership through a deep assessment process designed to bring clarity and refinement to messaging pillars including innovation, responsiveness, creativity, and technical expertise. This served as the foundation for a brand standard refresh, the design of a new website, and copy development that differentiates Aurora from other competitors.

Services: brand review, competitive assessment, client interviews, messaging + copywriting

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ARI Resources

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ARI Resources

Client: ARI Resources, a staffing firm for the Architecture, Engineering, and Construction (AEC) industry.

Target audience: AEC firms 

Challenge: ARI wanted a new website to shake off its dusty and outdated brand identity and clarify the firm’s personality and positioning.

Solution: Linda led ARI’s leadership team through a discovery process that clarified the firm’s aspirations and goals, assessed the competitive landscape, and collected insights from key clients. This process informed the design of a fresh brand identity, foundational messaging, and dynamic copy for new marketing initiatives including a website. 

Services: visioning exercise, competitive assessment, client interviews, brand strategy, messaging + copywriting

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S Projects

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S Projects

Client: S Projects is an owner’s representative to mission-based organizations renovating or building new capital projects. 

Target audience: Mission-based, non-profit organizations

Challenge: newly established, S Projects wanted a website targeted to reach and engage non-profit leaders. 

Solution: Linda Stephens worked with the owner to define aspirations, assess the competitive landscape, and identify key differentiators to launch the new firm. Core messaging development provided the foundations for the creation of copy for a new website. 

Services: competitive assessment, client interviews, messaging + copywriting

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Chicago Architect

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Chicago Architect

Client: Anonymous

Challenge: write an article on the importance of mentoring in architecture

Solution: Linda interviewed three senior principals of leading architecture firms on important strategic questions mid-career leaders face on growth, leadership development, and firm transitioning. 

Article: “Council Ring: When Mentoring at Midcareer, Three Retired Executives Urge a Focus on Fundamentals” – Chicago Architect (2011)

Services: interviews, research + development, byline writing

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Engineering News-Record

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Engineering News-Record

Client: The Walsh Group

Challenge: write an article sharing the story of one of the firm’s employees, highlighting the importance of job safety

Solution: Linda worked with a superintendent to share his story of a bad decision costing him the digits on his right hand. The superintendent became a senior safety trainer for the firm following his accident. 

Article: “Choices that Define Lives” – Engineering News-Record (2018)

Services: SME interview, ghostwriting

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